The reason this plugin is free is because some of the users who will browse foreclosures on your site after you install the plugin will want to subscribe to Foreclosure.com to get more details about the properties they see on your site. In fact, Foreclosure.com will pay you a commission from the subscription fee of any subscribers that came from your site. So follow the logic:
- A user visits your website
- They see that you have foreclosures listed
- They browse around the photos and perform searches
- When they want to learn more about a property, they will send you their contact information
- The user is then invited to subscribe to Foreclosure.com for $39.80/month
- Foreclosure.com pays you part of that $39.80/month for the life of that subscription
So in conclusion, in exchange for an occasional subscriber, Foreclosure.com gives away the leads, and awesome content….and don’t forget commission $$. It’s a win-win situation.